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Lead distribution

The right agent, in seconds — every time.

Assignment rules that read the project, locality, budget and language of each lead, with round robin, caps and shifts — plus rotation, lead pools and an SLA ladder when someone doesn’t respond.

Included on every plan. See pricing

  • 01

    Rules, first match wins

    Source, project, locality, budget band, language, time of day.

  • 02

    Fair and on shift

    Round robin, weights, caps and availability built in.

  • 03

    Nothing goes cold

    Untouched leads rotate; breaches escalate up the ladder.

Lead distribution

Assignment rules

Ordered rules route each lead the moment it arrives. Methods include round robin, weighted, load-balanced, availability-based, sticky owner and first-to-claim.

  • Daily caps, capacity and a fallback member
  • Hold until the next shift, or assign anyway
  • A simulator to test rules on real leads before saving
  • An audit log of every rule change

Lead distribution

Rotation and second chances

If nobody calls a lead within the shift minutes you set, it moves to the next agent — never back to someone who already had it — with alerts before and after.

  • Maximum rotations, then a pool
  • Second chance after attempts without connecting
  • Optional rotation eligibility by accountability score

Lead distribution

Lead pools

Pools per team or source let agents claim leads within daily limits; untouched claims return automatically and managers get low-pool alerts.

  • Claim limits per user and day
  • Auto-return after X hours
  • “Give N leads” random distribution

Lead distribution

SLA ladder

First response, first call, first visit and stage dwell — measured on business-hours clocks — with escalation at 75%, on breach and after repeated breaches.

  • Branch calendars and holidays respected
  • Clock pauses while waiting on the customer
  • An SLA dashboard and manager digest

Questions

Lead distribution, answered.

Can leads go to whoever is free right now?

Yes. Availability-based routing considers shifts, whether the app is active, check-ins and leave, and first-to-claim offers a lead to a group with a timeout.

Which plan includes rotation and SLAs?

Assignment rules are on Starter. Rotation, lead pools and the SLA ladder are on Growth and above.

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