Guides
Practical guides for Indian real estate teams.
The rules, the playbooks and the numbers, in plain words.
- Compliance · 6 min readTRAI’s 7-day enquiry window: what real estate brokers must changeWhat TRAI’s September 2026 amendment to TCCCPR means for brokers who follow up enquiries by SMS and calls — the 7-day window, enquiry evidence, consent and auto-dialler declarations.
- Compliance · 7 min readThe DPDP Act for real estate brokers: a practical checklistWhat India’s Digital Personal Data Protection Act asks of brokerages that handle buyers’, tenants’ and owners’ data — notices, consent, rights requests, retention and security — with a checklist.
- WhatsApp · 7 min readWhatsApp Business Platform for real estate: setup, templates and costsHow Indian brokers can use the official WhatsApp Business Platform: owning your account, the 24-hour window, template categories, broadcasts without bans, AI replies and costs.
- Sales · 5 min readSpeed to lead: how to answer property enquiries in secondsWhy the first response wins property enquiries and how to build a speed-to-lead system: instant acknowledgement, assignment rules, a calling queue, SLAs and rotation.
- Operations · 6 min readHow to manage 99acres, MagicBricks and Housing.com leads in one placeA practical guide to bringing leads from 99acres, MagicBricks, Housing.com, NoBroker, JustDial and other portals into one CRM queue — push, pull and email parsing, de-duplication and health checks.
- Operations · 5 min readOTP-verified site visits: ending channel partner disputesHow verifying site visits with a one-time code sent to the buyer, plus GPS and a timestamp, settles channel-partner claims and improves visit data for brokers and builders.
- Sales · 7 min readWhat is a real estate CRM? Meaning, features and how to choose oneReal estate CRM meaning, core features, benefits and a buyer’s checklist for Indian teams: portal leads, Android call tracking, WhatsApp, TRAI and DPDP.
- Sales · 6 min readThe real estate sales process in India, from enquiry to registrationThe stages of an Indian property sale, from enquiry to token, agreement, home loan and registration — for resale, rentals and new projects, with a stage table.
- Marketing · 6 min readReal estate lead generation in India: channels, costs and complianceThe lead channels Indian brokers and builders use, how to measure them by cost per lead, speed to lead and site-visit rate, and the TRAI and DPDP rules.
- Sales · 5 min readAI for real estate agents: practical uses in an Indian brokeragePractical uses of AI for Indian real estate agents: summaries, reply drafts, requirement capture, matching and pipeline questions — and the limits to respect.
- Sales · 8 min readHow to become a real estate agent in India: RERA, skills, 90 daysWho can become a property agent in India, when RERA registration applies, what Sections 9 and 10 ask of agents, how brokerage is billed, and a 90-day plan.
- Property · 5 min readCarpet area vs built-up area vs super built-up area, explainedWhat carpet, built-up and super built-up area mean under RERA, how the loading factor inflates quoted sizes, and a worked 2 BHK example with what to check.
- Property · 6 min readRent agreement format in India: clauses, sample wording, 11 monthsWhat an Indian rent or leave and licence agreement contains, clause by clause with sample wording, why many run 11 months, plus stamp duty and police checks.
- Sales · 6 min readReal estate telecalling script: sample calls, objections and notesSample calls for portal enquiries, RNR follow-ups, qualifying buyers and booking site visits, answers to common objections, call notes and TRAI calling rules.
- Operations · 4 min readSite visit checklist for real estate brokers and buyersA practical site visit checklist: broker steps before, during and after the visit, and what buyers should check — RERA number, OC and CC, carpet area, commute.
- Operations · 5 min readHow to get 99acres leads into your CRM automaticallyMove every 99acres enquiry into your CRM within minutes: push URL, XML pull or lead emails, then de-duplicate, assign and call while the buyer is still on the portal.
- Operations · 5 min readHow to get MagicBricks leads into your CRM automaticallySet up MagicBricks lead push to your CRM, keep lead emails as a backup, parse budget and BHK, and separate owner-listing enquiries from agent and project ones.
- Operations · 5 min readHow to get Housing.com leads into your CRM automaticallyConnect Housing.com to your CRM with its signed lead API or a push, keep pulled leads in sync, avoid duplicates across portals and call each buyer within minutes.
- Marketing · 6 min readFacebook lead ads for real estate in India: forms, speed and follow-upDesign Meta instant forms that qualify property buyers on budget, BHK and locality, connect them to your CRM in real time, call within minutes and feed results back to Meta.
- Marketing · 6 min readWhatsApp marketing for real estate: opt-in, templates and adsMarket properties on the official WhatsApp Business Platform: collect opt-in, choose the right template category, run click-to-WhatsApp ads and protect your quality rating.
- Compliance · 8 min readRERA registration for real estate agents: rules, fees and validity by stateWho must register as a RERA agent, what Sections 9, 10 and 62 of the RERA Act require, and the fees, validity and renewal rules in Rajasthan, Goa, Uttar Pradesh and Haryana.
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