Also known as Remarketing
Property decisions take weeks or months, and most visitors leave without enquiring. Retargeting lets a builder or broker show a follow-up ad — a site-visit offer, a new floor plan, a price update — to those visitors rather than to strangers. Audiences can come from website visits (with a pixel or tag and the visitor’s consent), video views, form opens, or an uploaded list of existing leads.
Uploading lead lists means sharing personal data with an ad platform, so it needs a lawful basis under the DPDP Act and should be covered in your privacy notice; platforms match the data in hashed form. Exclude people who have already booked, cap how often the ad shows, and keep creative relevant to what they looked at.
Example
Bringing visitors back (illustrative)
A Bengaluru builder’s project page gets 8,000 visits in a month but 150 enquiries (illustrative). A retargeting campaign shows visitors a “weekend site visit with cab pickup” ad for 14 days. The team excludes everyone who already enquired, so the budget goes only to people who looked but did not ask.
Figures are illustrative, not market rates.
Questions about Retargeting
Is retargeting the same as remarketing?
In practice, yes. Google calls it remarketing and Meta usually says retargeting or custom audiences; both mean showing ads to people who already interacted with your business.
Can I upload my lead list to Facebook?
Meta lets you upload customer lists, which it hashes and matches to accounts. Under the DPDP Act you need a lawful basis for that use of personal data, so cover it in your privacy notice and consent, and remove people who withdraw consent or ask to be deleted.
Sources
Reviewed