PropZolo vs Generic CRMs
PropZolo vs generic CRMs.
Generic CRMs can be bent to fit real estate — with custom fields, add-ons and an implementation partner. PropZolo starts where they end: built only for Indian real estate.
Side by side
Topic by topic.
| Generic CRM | PropZolo | |
|---|---|---|
| Pipelines | Build your own stages and fields | Buyers, tenants, owners and projects ready on day one |
| Indian portals | Third-party connectors or custom work | 99acres, MagicBricks, Housing.com and more, built in |
| Money and units | Generic currency and number fields | ₹ lakh and crore, BHK, carpet area, gaj, guntha, cents, katha |
| Inventory | Usually not included | Listings, projects and unit grids with explainable matching |
| Site visits | A calendar event | OTP-verified visits with certificates and feedback |
| Calling | Add-on dialler, often desktop-first | Android call tracking from the agent’s own SIM |
| Compliance | Your responsibility to configure | TRAI enquiry window, DLT, DND, DPDP consent and RERA on promotions |
| Pricing | Often in dollars, per seat, add-ons extra | Rupees, GST invoices, per-seat plans and a team bundle |
| Set-up | Weeks with a partner | Same day for most brokerages |
Being fair
When generic crms is enough
If you sell many kinds of products and real estate is a small part of the business, a generic CRM may suit you. If real estate is the business, the configuration, add-ons and gaps add up quickly.
Switching
- 1Export leads and contacts as CSV and import them with status mapping
- 2Rebuild nothing: the pipelines and statuses already exist
- 3Connect portals and WhatsApp in Settings
Questions
Before you switch.
Does PropZolo have an API?
Yes — a REST API with scoped keys, signed webhooks, Zapier, Make and Pabbly, plus an MCP server for AI assistants.
Can we customise fields and roles?
Yes. Custom fields, layouts and roles with field-level permissions are on Growth and above.