Rotation keeps leads from going cold when an agent is busy or absent: if nobody calls within the set minutes, the lead moves on.
Example
A 10-minute rotation
A Bengaluru team sets rotation at 10 shift minutes. A portal lead assigned to Priya at 6:50 p.m. isn’t called by 7:00 because she is on a site visit, so it moves to Arjun with an alert to both. Had it arrived at 9:55 p.m. with the shift ending at 10, the clock would pause overnight and resume when the next shift starts.
Figures are illustrative, not market rates.
Questions about Lead rotation
How long should the rotation time be?
Long enough for a working agent to call, short enough that the lead stays warm. Teams commonly pick a few minutes for hot portal and ad leads and longer for lower-intent sources. Measuring contact rates before and after a change shows what works for a team.
Should a rotated lead go back to the first agent?
Usually not. Returning the lead to someone who already missed it defeats the purpose. Rotation should move forward through available agents and alert the manager if nobody picks it up.
Does rotation punish agents on site visits?
It can, if it ignores availability. Marking agents as busy during visits or calls, and counting only shift minutes, keeps rotation from taking leads away unfairly while still protecting the buyer from waiting.
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