Round robin rotates through a team for each new lead. Real teams add rules — shifts, daily caps, specialisations — so the next agent in line is also the right one.
Example
Weighted round robin in Noida
A Noida brokerage has four agents. Two seniors are weighted 2 and two juniors 1, so out of every six new leads, each senior gets two and each junior one. An agent on leave or off shift is skipped, and one who has hit a daily cap of 25 new leads is passed over until the next day.
Figures are illustrative, not market rates.
Questions about Round-robin assignment
Is round robin fair to every agent?
Plain round robin gives each agent the same number of leads, which is fair in count but not always in quality, since portals and ads vary. Teams often combine it with rules by source, project or language, and review conversions per agent to adjust weights.
What happens when an agent is absent?
A good round robin skips agents who are on leave, off shift or unavailable, so leads aren’t left waiting. Without that, leads assigned to an absent agent can sit for hours, which hurts speed to lead.
How is round robin different from lead rotation?
Round robin decides who gets a new lead first. Rotation moves a lead from that agent to another if it isn’t worked within a set time. Most teams use both: round robin for fair assignment and rotation as a safety net.
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