Channel partners bring buyers to new projects and are paid by the builder. Builders usually register CPs (with their RERA agent number) and use registration windows to decide who brought a client.
Example
A CP registration in Thane
A channel partner in Thane registers a buyer with a builder’s sales team two days before a site visit. The builder’s policy gives the CP a 30-day window: if the buyer books within it, the CP earns the agreed brokerage, say 3% of the agreement value, paid once the buyer has paid a set share of the price. The CP’s MahaRERA agent number is on file.
Figures are illustrative, not market rates.
Questions about Channel partner (CP)
Does a channel partner need RERA registration?
Yes, to sell units in RERA-registered projects. Section 9 of the RERA Act requires real estate agents to register with the state authority, and section 10 sets duties such as not dealing in unregistered projects. Builders usually ask for the CP’s registration number before empanelling them.
When does a builder pay CP brokerage?
It depends on the builder’s scheme. Payment is often tied to the buyer paying a certain percentage of the price or registering the agreement, and may be split into tranches. CPs should get the scheme, rate and payment trigger in writing for each project.
What if the buyer visits the site directly?
Builders settle such conflicts by their CP policy: usually the first valid registration within the window wins. Verified site-visit records and timestamps matter, because they decide whether the CP gets paid.
Sources
See also
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