Also known as Ringing, no response
RNR is one of the most common call outcomes. Good practice is to retry at a different time — a few hours later — rather than giving up or calling repeatedly.
Example
Retrying an RNR
A telecaller calls a lead at 11:05 a.m.; it rings out. Rather than dialling again at 11:07, the call is logged as RNR and a retry is set for 1:05 p.m. If that also rings out, the next attempt might be in the evening, when working buyers are more likely to answer, followed by a WhatsApp message asking for a convenient time.
Figures are illustrative, not market rates.
Questions about RNR
What is the difference between RNR and switched off?
RNR means the phone rang but nobody answered. “Switched off” or “not reachable” means the call didn’t reach the phone at all. They suggest different next steps: RNR calls for a retry at another time, while switched-off numbers may need a message or a check that the number is right.
How many times should an RNR lead be called?
There is no single rule. Teams usually set a fixed number of attempts spread across different times of day and days, then move the lead to a nurture list. Calling the same number many times in an hour annoys buyers and can lead to complaints.
Does an RNR count as contact?
No. Because nobody spoke, an RNR should not count as a contact or reset follow-up clocks. Counting it as contact would make response times look better than they are and could leave a lead untouched for days.
See also
Reviewed