Opening a fresh portal enquiry
Speed to lead matters more than the perfect line. Call while the enquiry is still on the buyer’s mind, say where it came from, and ask permission to continue. The dialogue below is a sample — change names, places and projects to your own.
- You: “Hello, am I speaking with Rohit? … Hi Rohit, this is Priya from Sharma Realty. You enquired about a 2 BHK in Wakad on a property portal a few minutes ago — is this a good time for two minutes?”
- Buyer: “Yes, tell me.”
- You: “Great. So I share the right options, may I ask a few quick questions?”
- If the buyer is busy: “No problem — shall I call at 6:30 this evening or tomorrow morning?” Log the callback time before you hang up.
Which qualification questions should you ask?
Ask these in a conversation, not as a form. Write the answers into the lead’s requirement as you go.
- Budget: “What range are you looking at, all-inclusive?”
- Location: “Which areas work for you — is it near your office or school?”
- Configuration and size: “2 BHK, or open to 3? Any minimum carpet area?”
- Timeline: “When would you like to move in — ready to move, or under construction is fine?”
- Financing: “Will you take a home loan? Is it already sanctioned?”
- Decision-makers: “Who else will see the property with you?”
Booking the site visit
Offer two concrete slots instead of asking when they are free, and confirm the details back.
- You: “I have three flats that match. Can you see them this Saturday at 11 or Sunday at 4?”
- Buyer: “Sunday 4 is fine.”
- You: “Done — Sunday 4 pm, with your wife. I’ll send the location pin and my number on WhatsApp now, and a reminder before the visit.”
RNR follow-up: what to say when they finally pick up
RNR (ringing, no response) is the most common outcome. Space your attempts across different times of day, send one short message after a missed call, and keep the reconnect line short.
Sample: “Hi Rohit, Priya from Sharma Realty — I tried you earlier about the Wakad 2 BHK enquiry. Is now a good time, or shall I call back later?” If there is still no answer after your planned attempts, close the lead with a reason rather than leaving it open forever.
How to handle common objections
Sample replies — keep them honest and short, then return to a question.
| Objection | Sample reply |
|---|---|
| “The price is too high.” | “Understood. Is it the total or the per sq ft rate? I can show you two options nearby that fit a lower budget, or check whether the owner has room to negotiate.” |
| “The location is too far.” | “Which place do you travel to daily? Let me check options with a shorter commute — or a visit at peak hour so you can judge the drive yourself.” |
| “I’m just browsing.” | “That’s fine — most people start that way. When do you think you’ll decide? I’ll send only options that match and call you closer to that time.” |
| “Just send details on WhatsApp.” | “Sure, sending now. Before I do — 2 BHK or 3, and what budget? Then I won’t send you anything irrelevant. Can I call tomorrow to hear what you liked?” |
| “I’m already talking to another broker.” | “No problem. If you see something you like with us, we can arrange a visit at your convenience — no pressure.” |
Call dispositions and notes
Log every call with an outcome and a next action. A note should let a colleague pick up the lead without calling the buyer to ask the same questions again.
- Connected — interested: requirement captured, visit booked or callback dated.
- Connected — not now: reason and the date to call again.
- Callback requested: exact time.
- RNR / switched off / busy: attempt number.
- Wrong number, not interested, or already bought: close with the reason.
- Sample note: “2 BHK, Wakad/Hinjewadi, ₹80–90 L, loan pre-approved, moving by March, visit Sun 4 pm with spouse.”
Calling within the rules (TRAI TCCCPR)
Telemarketing calls in India are governed by TRAI’s Telecom Commercial Communications Customer Preference Regulations (TCCCPR). After the September 2026 amendment, promotional calls and SMS based on an enquiry are allowed only within seven days of that enquiry; after that you need the person’s registered consent, or you limit yourself to service calls about something already in progress. Keep the enquiry itself as evidence.
Numbers on the DND (Do Not Disturb) registry must not get promotional calls without consent. Auto-dialler and pre-recorded calls must be declared to the operator in advance. Respect any time-of-day preference the customer has registered, call at reasonable hours, and stop immediately when someone opts out.
In PropZolo’s Telecalling module, calls from the work SIM are logged automatically with a two-tap outcome prompt, and the Autopilot queue puts callbacks first, then fresh leads, then follow-ups due — with calling hours built in.
Questions
How soon should I call a new portal enquiry?
As quickly as you can — ideally within minutes, while the buyer still remembers the listing. A fast first call also keeps you well inside TRAI’s seven-day enquiry window for promotional follow-up. If you cannot reach them, send a short message and try again at a different time.
How many times should I call an RNR lead?
There is no official number. Set a team rule — for example a fixed number of attempts spread over several days and different times — and close the lead with a reason when the attempts run out. Respect the 7-day window for promotional calls and stop when someone opts out.
Can I call a number registered on DND?
Not for promotional calls, unless the person has given registered consent or the call is within the enquiry window the rules allow. Service and transactional calls about an existing transaction are treated differently. Check TRAI’s TCCCPR text and your operator’s guidance before calling.
Should telecalling scripts be read word for word?
No. Use the script as a structure — opening, questions, visit booking, objection replies — and speak naturally. New callers can keep it in front of them; experienced ones should sound like a conversation. Review recordings or notes weekly to improve the lines that do not work.
Sources
- TRAI — Unsolicited commercial communication (TCCCPR), accessed 12 October 2026
- TRAI — Regulations (Telecom Commercial Communications Customer Preference Regulations and amendments), accessed 12 October 2026
- National Customer Preference Register (DND) — TRAI, accessed 12 October 2026
Sample dialogue and general information, not legal advice. TRAI’s rules on commercial communication change; read the current TCCCPR text and your telecom operator’s guidance before running a calling campaign.