Two numbers sit around a visit. Show-up rate is completed visits divided by visits scheduled; it falls when visits are booked too far ahead, when reminders are not sent, or when telecallers book visits that buyers never agreed to. Visit-to-booking rate is the share of completed visits that end in a token or booking; it reflects inventory fit, pricing and the closing manager’s skill.
For channel partners the visit is also the moment that decides commission. Builders usually credit a buyer to the CP who registered them before the first visit, so a verified record of who visited, when and with whom avoids disputes. That is why many teams verify visits with an OTP sent to the buyer’s phone at the site.
Example
Show-up and conversion for a weekend (illustrative)
A Greater Noida project schedules 40 visits for a weekend. 28 happen (70% show-up). Of those 28, 4 pay a token (about 14% visit-to-booking). The next weekend the team sends a reminder at 8 pm the night before and confirms timing on WhatsApp in the morning; 33 of 40 visits happen.
Figures are illustrative, not market rates.
Questions about Site visit conversion rate
How do I improve site visit show-up?
Book visits close to the call (within a few days), confirm a specific time slot, send a reminder the evening before and on the morning of the visit, share the location pin, and call if the buyer is late. Visits booked under pressure on the first call show up less often.
Why verify a site visit with an OTP?
An OTP sent to the buyer’s phone and entered at the site proves the buyer was there at that time. It stops fake visit entries, settles which channel partner brought the buyer first, and gives managers a reliable count of completed visits.
See also
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