Nurture · WhatsApp · Marketing

Re-engagement for old leads

For leads that went quiet months ago and opted in to updates.

10:24

Hi Aditya, a while ago you were looking for a 3 BHK in Balewadi. Are you still searching? We have 4 new options this month. Reply YES and I’ll share them, or STOP to opt out.10:02

Template

Hi {{name}}, a while ago you were looking for {{requirement}}. Are you still searching? We have {{count}} new options this month. Reply YES and I’ll share them, or STOP to opt out.

Variables

{{name}}: Aditya
{{requirement}}: a 3 BHK in Balewadi
{{count}}: 4

Meta’s editor numbers variables — {{1}}, {{2}} — in the order they appear.

Variations

Plain check-in without new options

Hi {{name}}, a while ago you were looking for {{requirement}}. Has anything changed — budget, location or timing? Reply and I’ll update your search, or STOP to opt out.

Questions

How old should a lead be before re-engagement?

Usually 60 to 90 days after the last conversation. Earlier than that and the buyer is still deciding; much later and they have probably bought. Exclude leads already marked bought or lost for good.

What should I do with a STOP reply?

Record the opt-out on the contact immediately and exclude it from every future marketing send. Under India’s Digital Personal Data Protection Act, withdrawing consent must be as easy as giving it.

Tips

Only message people with valid consent — the DPDP Act and Meta’s rules both apply.
Hold back a small group to measure whether re-engagement actually works.

Marketing templates need the customer’s opt-in.

Read the guide

Send it automatically

More nurture templates

Answer your next enquiry in seconds.

Get started Book a demo