Also known as Tap to call
Inside a CRM, click-to-call saves seconds and mistakes on every call: no copying numbers from a sheet, no wrong digits, and the call is logged against the right lead. On a phone it opens the dialler with the number filled in; with cloud telephony it can ring the agent’s phone first and then connect the lead, showing a company number as the caller ID.
On the buyer side, a click-to-call button on a listing page or a Google ad puts a call through straight away, which suits mobile visitors who would rather speak than fill a form. These calls are worth tracking with a dedicated number so they are credited to the right campaign.
Example
Seconds saved per call (illustrative)
A telecaller in Indore who copies numbers from Excel takes about 15 seconds per dial, and occasionally misdials (illustrative). Across 120 calls a day that is about half an hour. With tap-to-call from the queue, she spends that time on extra conversations instead, and every call is logged with the right lead.
Figures are illustrative, not market rates.
Questions about Click-to-call
Does click-to-call need a special phone line?
No. On a mobile app it simply opens the phone’s dialler with the number. A cloud telephony line is only needed if you want calls to show a company number, be recorded centrally or be routed through an office line rather than the agent’s own SIM.
Is click-to-call the same as an auto dialer under TRAI rules?
No. Click-to-call starts one call when a person chooses to place it. TRAI’s advance-declaration requirement is aimed at calls placed by auto-diallers, robo-calls and pre-recorded or AI voice. Enquiry-window, consent and DND rules still apply to promotional calls either way.
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