Also known as Tele-calling, pre-sales calling
A real estate telecalling team works a queue of leads: new enquiries first, then scheduled callbacks, then retries for leads that did not answer. On each call the telecaller confirms the requirement (budget, BHK, locality, timeline, loan), records a disposition such as interested, RNR or not interested, and either books a site visit or sets the next follow-up.
Telecalling in India is regulated. Promotional calls need either an enquiry from the person in the last seven days or registered consent, numbers on the DND list cannot be called for promotion without consent, and calls made by auto-diallers or pre-recorded messages must be declared to the telecom operator in advance. Calling from personal SIMs is common, but the calls then sit on agents’ phones unless they are logged centrally.
Example
A telecaller’s day in Navi Mumbai (illustrative)
A pre-sales caller for a Navi Mumbai project starts with 20 new leads and 35 callbacks. By 6 pm she has made, say, 110 dials, connected 45, booked 6 site visits for the weekend and marked 12 as not interested with reasons (illustrative). Her manager sees the same numbers live instead of waiting for an evening WhatsApp summary.
Figures are illustrative, not market rates.
Questions about Telecalling
What is telecalling in real estate?
It is the phone-based first stage of sales: calling people who enquired about a property or project, understanding what they want, answering basic questions about price and location, and booking a site visit for the sales team. It is also called pre-sales calling.
Is telecalling legal in India?
Yes, within TRAI’s rules on commercial communication: call people who enquired within the last seven days or who gave registered consent, respect the DND registry, and declare any auto-dialled or pre-recorded calls in advance. Service calls about an ongoing transaction are treated differently.
Sources
See also
Reviewed