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Deals · WhatsApp · Utility

Price negotiation — counter-offer

After you have taken the buyer’s offer to the owner or builder and have their answer.

10:24
Hi Vikram, I spoke to the owner about the 2 BHK in Kothrud. Against your offer of ₹92 L, they have come down to ₹96 L, including the modular kitchen and one covered parking. If this works for you, we can fix a token and sign the MOU by 18 October. Shall I call you to discuss?10:02

Template

Hi {{name}}, I spoke to the owner about {{property}}. Against your offer of {{buyer_offer}}, they have come down to {{counter_offer}}, including {{inclusions}}. If this works for you, we can fix a token and sign the MOU by {{date}}. Shall I call you to discuss?

Variables

{{name}}
Vikram
{{property}}
the 2 BHK in Kothrud
{{buyer_offer}}
₹92 L
{{counter_offer}}
₹96 L
{{inclusions}}
the modular kitchen and one covered parking
{{date}}
18 October

Meta’s editor numbers variables — {{1}}, {{2}} — in the order they appear.

Variations

If the owner has not moved on price

Hi {{name}}, I spoke to the owner about {{property}}. They are holding at {{counter_offer}} against your {{buyer_offer}}, but will include {{inclusions}}. If you’d like, we can meet the owner together before {{date}}. Shall I call you?

Questions

Should I put the counter-offer in writing or only call?

Both. Call first so the buyer hears the reasoning, then send the message so the numbers, inclusions and deadline are on record. Price disputes later usually turn on what exactly was offered and when.

What should inclusions cover?

Anything with money attached that the owner is leaving behind or paying for: modular kitchen, wardrobes, ACs, parking, society transfer charges. Spell them out; “fixtures included” means different things to buyer and seller.

Tips

  • State both numbers and what the price includes — “all-inclusive” means different things to different sellers.
  • It is Utility because it answers the buyer’s own offer; adding other listings would make it Marketing.
  • Negotiate on the phone; use the message so the figures are in writing and both sides remember the same numbers.

Utility templates must relate to something the customer asked for.

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