Nurture · WhatsApp · Marketing
Home purchase anniversary
On the first anniversary of registration or possession.
Template
Hi {{name}}, it’s been a year since you moved into {{property}} — happy home anniversary from {{company}}! If you ever want to know what your home is worth today or need a tenant, I’m one message away. Reply STOP to opt out.
Variables
- {{name}}
- Sameer
- {{property}}
- your flat at Orchid Heights
- {{company}}
- Skyline Realty
Meta’s editor numbers variables — {{1}}, {{2}} — in the order they appear.
Variations
For an owner who rented the flat out through you
Hi {{name}}, it’s a year since you bought {{property}} — happy home anniversary from {{company}}! The tenancy is running smoothly; if you’d like a view on today’s rent or resale value, just ask. Reply STOP to opt out.
Questions
Why is an anniversary message a marketing template?
It isn’t about a live transaction — it is a reason to stay in touch and offers a valuation or tenant search. That is promotion in Meta’s categories, so send it only to clients who agreed to hear from you.
Which date should the anniversary use?
The possession or registration date, whichever the client remembers as “moving in”. Store it on the deal when it closes so the message goes out on the right day without anyone keeping a calendar.
Tips
- Investors who bought to rent out are your best rental mandates; this message reminds them you exist.
- Offering a valuation makes it Marketing; a plain greeting with no offer still goes through as Marketing on WhatsApp.
- In PropZolo, a date-based automation on the deal’s registration date can send it every year.
Marketing templates need the customer’s opt-in.
More nurture templates
- Hi Kavya, congratulations again on your new home at Lakeview Residency! Thank you for trusting Skyline Realty. If a friend or relative is looking to buy, sell or rent in Bengaluru, I would be glad to help them the same way — just share their number here. Reply STOP to opt out.Thank you and referral requestWhatsAppMarketing
- Hi Rohit, Aurum Greens in Wakad opens for EOI from 1 November to 15 November. 2 and 3 BHK, starting ₹78 L. EOI amount ₹1,00,000, fully refundable if you don’t get a unit. RERA: P52100054321. Want the price sheet? Reply YES. Reply STOP to opt out.New launch EOI inviteWhatsAppMarketing
- Hi Pooja, we’re holding an open house at Shanti Kunj, Aundh on Sunday, 27 October, 10 am to 1 pm. Walk through the 3 BHK sample flat, meet the owner and ask anything. Reply with a time and I’ll keep a slot for you. Reply STOP to opt out.Open house inviteWhatsAppMarketing