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Nurture · WhatsApp · Utility

NRI client weekly update

Once a week for an active NRI client, at a time that suits their time zone.

10:24
Hi Rajesh, your weekly update on the 3 BHK in Hiranandani Estate, Thane search: visited 3 flats for you, 1 within budget at ₹1.85 Cr. Video walkthroughs: skylinerealty.in/v/9Kd. Next step: your father to see Flat 1402 on Sunday. Shall we speak on Saturday 8 pm (Dubai) your time?10:02

Template

Hi {{name}}, your weekly update on the {{requirement}} search: {{update}}. Video walkthroughs: {{video_link}}. Next step: {{next_step}}. Shall we speak on {{call_slot}} your time?

Variables

{{name}}
Rajesh
{{requirement}}
3 BHK in Hiranandani Estate, Thane
{{update}}
visited 3 flats for you, 1 within budget at ₹1.85 Cr
{{video_link}}
skylinerealty.in/v/9Kd
{{next_step}}
your father to see Flat 1402 on Sunday
{{call_slot}}
Saturday 8 pm (Dubai)

Meta’s editor numbers variables — {{1}}, {{2}} — in the order they appear.

Variations

For an NRI selling a property in India

Hi {{name}}, your weekly update on the {{requirement}}: {{update}}. Video of the flat as shown to buyers: {{video_link}}. Next step: {{next_step}}. Shall we speak on {{call_slot}} your time?

Questions

Why send NRI clients a weekly update?

They can’t drop by the office, and time zones make calls hard. A fixed weekly message with videos and a clear next step replaces several missed calls, and the call slot in their own time zone shows you planned for them.

Is this a utility message?

Yes, when it reports on a search or sale the client asked you to run. If you start adding unrelated projects or offers, send those as separate marketing messages with consent.

Tips

  • Keep the client’s country code on the number; WhatsApp and SMS both need the full international format.
  • Quiet hours apply in the client’s time zone, not yours — a 2 pm IST message is 4:30 am in California.
  • Video walkthroughs replace most first visits for NRIs; a parent or relative usually does the final visit.

Utility templates must relate to something the customer asked for.

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