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Nurture · WhatsApp · Marketing

Festive season offer

At the start of a festive offer period (Navratri, Diwali, Gudi Padwa, Akshaya Tritiya), to opted-in contacts only.

10:24
Hi Nitin, this Diwali, book at Aurum Greens, Wakad and get no floor-rise charges and a modular kitchen at no extra cost. Valid on bookings till 3 November. 2 and 3 BHK from ₹78 L. RERA: P52100054321. Reply VISIT to book a site visit. Reply STOP to opt out.10:02

Template

Hi {{name}}, this {{festival}}, book at {{project}} and get {{offer}}. Valid on bookings till {{valid_till}}. {{configurations}} from {{starting_price}}. RERA: {{rera_number}}. Reply VISIT to book a site visit. Reply STOP to opt out.

Variables

{{name}}
Nitin
{{festival}}
Diwali
{{project}}
Aurum Greens, Wakad
{{offer}}
no floor-rise charges and a modular kitchen at no extra cost
{{valid_till}}
3 November
{{configurations}}
2 and 3 BHK
{{starting_price}}
₹78 L
{{rera_number}}
P52100054321

Meta’s editor numbers variables — {{1}}, {{2}} — in the order they appear.

Variations

Last-day reminder for buyers who visited

Hi {{name}}, the {{festival}} offer at {{project}} — {{offer}} — ends on {{valid_till}}. You visited recently; if you’re deciding, now is the time to talk. RERA: {{rera_number}}. Reply VISIT to meet again. Reply STOP to opt out.

Questions

Who can receive a festival offer on WhatsApp?

Contacts who opted in to promotions from you. A festival offer is plainly marketing; sending it to enquiries without consent risks blocks and reports. For SMS, the same offer must go through a promotional DLT template.

What should the offer line say?

The exact benefit the developer has approved, with its end date and any conditions. “No floor-rise charges” is clear; “Diwali bonanza” is not. Keep the RERA number in every version.

Tips

  • Unlike a festival greeting, an offer is advertising, so the RERA number and offer terms must be accurate.
  • Send only to contacts who opted in to offers; marketing templates to cold numbers get blocked and lower your quality rating.
  • Write the offer in rupees or exact items, not “up to” claims you can’t honour for every unit.

Marketing templates need the customer’s opt-in.

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