Also known as Pre-sales executive, tele-sales executive
Telecallers in Indian property firms usually work from the office or home with a target such as dials per day, connected calls and site visits booked. Language matters: a team selling in Hyderabad may need Telugu, Hindi and English; one in Pune, Marathi and Hindi. The best telecallers know the inventory well enough to suggest an alternative when the first property does not fit.
A telecaller’s output is measured by more than calls. Useful numbers are first-response time on new leads, connect rate, visits booked, visits that actually happened, and the share of leads with a clear disposition and next step. Managers listen to a sample of call recordings to coach on pitch and objections — with the caller and lead informed that calls are recorded.
Example
A hand-off that works (illustrative)
A telecaller in Jaipur qualifies a lead: plot buyer, 200 gaj, budget ₹60 L, Jagatpura or Mansarovar, family visit on Sunday. She books the visit, notes that the buyer wants a corner plot, and assigns it to the closing manager. On Sunday the manager arrives with two corner plots shortlisted instead of starting from scratch.
Figures are illustrative, not market rates.
Questions about Telecaller
What is the meaning of telecaller?
A telecaller is an employee whose main job is making or receiving phone calls to customers or prospects. In real estate the role is usually pre-sales: calling enquiries, qualifying them and booking site visits, rather than negotiating the final price.
What targets do real estate telecallers have?
Common targets are dials and connected calls per day, first-call time on new leads, site visits booked and visits completed. Teams that only target dials often get many short calls and few visits, so most managers weight visits completed more heavily.
See also
Reviewed