Deals · WhatsApp · Utility
Construction and possession update
Once a quarter for booked buyers, or when the possession date or OC status changes.
Template
Hi {{name}}, an update on {{project}}, {{tower}}: {{progress}}. Occupancy certificate: {{oc_status}}. Planned possession: {{possession_date}}. Photos from this month: {{photos_link}}. Reply here with any question about your unit {{unit}}.
Variables
- {{name}}
- Deepak
- {{project}}
- Skyline Towers
- {{tower}}
- Tower B
- {{progress}}
- plastering done up to the 14th floor, lifts being installed
- {{oc_status}}
- applied in September
- {{possession_date}}
- March 2027
- {{photos_link}}
- skylinetowers.in/progress
- {{unit}}
- 1204
Meta’s editor numbers variables — {{1}}, {{2}} — in the order they appear.
Variations
Once the occupancy certificate is received
Hi {{name}}, good news on {{project}}, {{tower}}: the occupancy certificate has been received. Possession of unit {{unit}} is planned for {{possession_date}}. We’ll share the final demand and the handover checklist this week. Reply here with any question.
Questions
How often should construction updates be sent?
Monthly, with real photos from that month. Regular, factual updates reduce anxious calls to the sales team. Quarterly progress is also what promoters report to the state RERA authority, so keep the two consistent.
Can I promise a possession date in the message?
Only the date in the registered RERA project details or a revised date the promoter has formally communicated. Calling it “planned possession” keeps the message accurate; a casual earlier date creates expectations the agreement doesn’t support.
Tips
- Use the possession date registered with RERA or a revised date you can stand behind — buyers compare the two.
- Regular updates cut the number of “what is the status?” calls your CRM team handles.
- Send the same facts to every buyer of the tower; different answers to different buyers cause disputes.
Utility templates must relate to something the customer asked for.
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