What MagicBricks sends you
As a paid MagicBricks advertiser you receive responses to your listings and project pages in your MagicBricks account and by email. The fields you get — name, phone, email, the property and sometimes a message — depend on where the buyer responded and on your package. Your MagicBricks account manager can tell you exactly what your plan includes.
Enquiries on your own listings are your leads. Owner listings you see on any portal are a separate prospecting activity and should never be loaded into your CRM as if the owner had enquired with you.
How the MagicBricks push works
With lead push, the MagicBricks backend team calls a URL you give them each time a new enquiry is created. The call is an HTTP GET request, which means the lead details travel as query-string parameters on the URL. Your CRM must accept that format and answer quickly, or the push may be retried or dropped.
PropZolo generates a unique push URL per source with its own token, accepts GET requests, replies within a second and processes the lead in the background. Because the URL itself carries the token, share it only with your MagicBricks account manager.
Setting it up, step by step
Plan for a few working days between your request and the first pushed lead, since the change is made on the MagicBricks side.
- Add MagicBricks as a lead source in your CRM and copy the generated push URL.
- Email the URL to your MagicBricks account manager and ask for lead push to be enabled for your account.
- Set up mailbox forwarding so every MagicBricks lead email also reaches the source’s inbound address.
- When MagicBricks confirms, make a test enquiry on one of your own listings from another number.
- Check the lead shows the right listing, budget and BHK, then turn on assignment rules.
Parsing budget, BHK and locality
Buyers write budgets the Indian way: “80 L”, “1.2 Cr”, “75-90 lakh”. A CRM that stores the raw text cannot filter or match on it. Convert budgets to a number in rupees (₹80 lakh is ₹80,00,000; ₹1.2 crore is ₹1,20,00,000), store BHK as a number (1 RK as 0.5) and map the locality to your own locality list.
When a field cannot be read with confidence, leave it empty and flag it for the agent rather than guessing. A wrong budget routes the lead to the wrong team.
Why keep the email fallback
A push can stop when an account is renewed, a package changes or a URL is updated on one side only. MagicBricks lead emails keep arriving in those cases. PropZolo reads them with versioned MagicBricks parsers, so a change in the email layout is handled without breaking older emails, and the raw email is kept with the lead as enquiry evidence.
If the same enquiry arrives by push and by email, it is matched by phone number and listing and recorded once.
De-duplication and speed to lead
Match on the normalised phone number across every source, not only MagicBricks. A buyer who enquired on MagicBricks today and on another portal last week is the same contact with two interests. Label repeats rather than merging them silently, and keep the first owner of the lead unless your rules say otherwise.
Call within minutes. The buyer has usually contacted several sellers for the same kind of flat, and the first useful call sets the shortlist. Promotional calls and SMS after seven days need registered consent under TRAI’s 2026 amendment, so do the qualifying work early.
RERA numbers and listing details
The promoter’s advertisements for registered projects must show the RERA registration number and the regulator’s website (Section 11(2), RERA Act), and your listing of the project should carry the same details. Keep the number on the project record so the MagicBricks listing, your WhatsApp replies and your cost sheet all show the same one.
Questions
Who sets up MagicBricks lead push?
The MagicBricks team. You generate a push URL in your CRM and send it to your MagicBricks account manager, who asks their backend team to send each new enquiry to it. Because the change is made on the MagicBricks side, expect a short wait after your request.
What happens if MagicBricks push stops working?
Keep MagicBricks lead emails forwarded to your CRM so leads keep arriving even when the push pauses. Watch the daily lead count for the source: a day with zero leads during normal business is a sign the push or the forwarding rule has broken, and someone should check it the same day.
Can I import MagicBricks owner listings as leads?
No. An owner listing on MagicBricks is not an enquiry made to you. Loading owners into your CRM as leads and calling or messaging them as if they had enquired creates consent problems under TRAI rules and the DPDP Act. Your leads are the people who responded to your own listings.
Does PropZolo read budget and BHK from MagicBricks leads?
Yes. Budgets written in lakh or crore are converted to rupees, BHK is stored as a number and the locality is matched to your list. Fields that cannot be read with confidence are left for the agent to confirm instead of being guessed, so routing rules do not send the lead to the wrong team.
Sources
- Real Estate (Regulation and Development) Act, 2016 — India Code, accessed 12 October 2026
- TRAI — Unsolicited commercial communication, accessed 12 October 2026
Written by the PropZolo team. General information, not legal or tax advice.